An earlier ACIAR-funded analysis of the Indonesian citrus market and eastern Indonesian supply chain identified a highly competitive market with opportunity to improve supply chain management and market penetration on products with identified comparative advantage, particularly keprok (mandarins) from regionally specific locations. The general aim of this project is to improve grower returns through the adoption of improved production and post handling techniques and by increasing the understanding of and cooperation among the different segments of the citrus supply chain. The specific objective is to use keprok as a model for developing awareness of 'quality' parameters, product differentiation and the importance of careful postharvest handling, also to introduce and foster market-driven business practices in the keprok supply chain, forging stronger links between farmers and the marketplace.
Links:
[1] http://www.aciar.gov.au/country/Indonesia