Market development for citrus from eastern Indonesia (AGB)

Project ID:

SMAR/2007/196

Collaborating Countries:

Indonesia

Commissioned Organisation:

South Australian Research and Development Institute, Australia

Project Leader

Dr Peter Taverner
Phone: 08 8303 9538
Fax: 08 8303 9542
Email: taverner.peter@saugov.sa.gov.au

Collaborating Institutions:

Rural Solutions SA, Australia
Indonesian Citrus and Subtropical Fruits Research Institute, Indonesia
South Australia Citrus Industry Development Board, Australia
Assessment Institute for Agricultural Technology, NTT, Indonesia
Assessment Institute for Agricultural Technology, South Sulawesi, Indonesia
Assessment Institute for Agricultural Technology, Southeast Sulawesi, Indonesia
Assessment Institute for Agricultural Technology, East Java, Indonesia
Food Crop and Horticulture Services, Indonesia

Project Budget:

$582,066

Project Duration:

01/03/2008 - 28/02/2011

ACIAR Research Program Manager

Mr David Shearer

Project Overview

An earlier ACIAR-funded analysis of the Indonesian citrus market and eastern Indonesian supply chain identified a highly competitive market with opportunity to improve supply chain management and market penetration on products with identified comparative advantage, particularly keprok (mandarins) from regionally specific locations. The general aim of this project is to improve grower returns through the adoption of improved production and post handling techniques and by increasing the understanding of and cooperation among the different segments of the citrus supply chain. The specific objective is to use keprok as a model for developing awareness of 'quality' parameters, product differentiation and the importance of careful postharvest handling, also to introduce and foster market-driven business practices in the keprok supply chain, forging stronger links between farmers and the marketplace.