Strengthening agricultural market information activities in Vietnam

• Institute of Policy and Strategy for Agriculture and Rural Development, Vietnam
• Department of Agriculture and Food, Western Australia, Australia
• Australian National University, Australia
• Central Institute for Economic Management, Vietnam

Vietnam faces many challenges in the area of agricultural marketing but lacks experience and capacity in market-based research. This project is developing a framework to analyse agricultural marketing issues. Researchers are describing (and quantifying) the current marketing channels for pigs, vegetables and canned fruit in Vietnam, and identify the role of the public and private sectors in marketing these products. They are also comparing the experiences of public and private agricultural marketing services in China, Thailand and Australia with the situation in Vietnam. The researchers are working with the Information Centre for Agriculture and Rural Development - the market research and market information unit of Vietnam's Ministry of Agriculture and Rural Development - to determine how the Centre can provide ongoing market information services to these and other industries.