Measuring Impact

Research that works for developing countries and Australia

 

Can we segment the South African market for beef palatability?

Project ID:
LPS/2008/013: Can we segment the South African market for beef palatability?
Collaborating Countries:
South Africa
Commissioned Organisation:
CRC for Beef Genetic Technologies, Australia
Project Leader
Professor John Thomson
Phone: 02 6773 2228
Fax: 02 6773 2246
Email: jthompson@une.edu.au
Collaborating Institutions:
  • Marrinya Pty Ltd, Australia
  • Cosign Pty Ltd, Australia
  • Meat Standards Australia, Australia
  • Agricultural Research Council, South Africa
  • University of Pretoria, South Africa
  • University of Venda, South Africa
  • Limpopo Department of Agriculture, South Africa
  • Sensory Solutions Pty Ltd, Australia
Project Budget:
$150,000
Project Duration:
01/05/2008 - 30/04/2009
ACIAR Research Program Manager
Dr John Skerritt
Project Overview

Currently the South African commercial beef market is focused on producing beef from grain finished young animals, largely supplied by European cross and adapted South African breeds. Emerging and communal farmers producing cattle off unimproved country find it very difficult to meet the requirements to enter their animals into the feedlot system. However, if there was a niche market, focused on flavour rather than tenderness, farmers could sell beef from older, non-feedlot animals. This would provide an opportunity for farmers to use indigenous breeds in a low input system to supply the niche market. This project is looking at developing a wet cooking technique to reflect the traditional community cooking methods.