Developing a clean market chain for poultry products in Indonesia

This report describes a trial in three Indonesian provinces that developed a niche market for poultry products produced on farms that implemented appropriate biosecurity activities. The aim of the trail was to test whether a market chain could provide incentives for all chain participants to produce and market these ‘Healthy Farm’ products. The trial showed that supermarket consumers were prepared to pay a premium price for meat and eggs produced on approved biosecure farms; and that the existing market can be used to improve biosecurity in smallholder poultry farms in Indonesia.

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