Which logo should I use?
Branding is a key mechanism for enhancing the visibility of the activities and initiatives of the Australian Centre for International Agricultural Research (ACIAR). Correct branding maximises recognition of the role of the Australian Government and ACIAR.
These guidelines help ACIAR staff and stakeholders ensure the ACIAR brand is applied consistently across all official communications materials and documents. In brief:
- use the crest on all communications for Australian audiences.
- use the ACIAR identifier on all products made specifically for international audiences.
File format quick guide
The PNG files below are low-resolution and a small file size. They are best for office documents, websites and screen displays. The EPS files are vector images and can print at high-resolution. They are best for professional graphic design and print production. You may not be able to open these files on your computer unless you have the required software.
- Reports or publications made in Microsoft Word or Publisher should use the PNG files.
- PowerPoint or other presentations should use the PNG files.
- Reports and publications made in Adobe InDesign or other professional publishing software should use the EPS files.
ACIAR crest
The official logo is the ACIAR crest. It should be used for all communications to Australian audiences.
The ACIAR crest is provided in two ways, ACIAR crest inline and ACIAR crest stacked, and is provided in black, green and white. No other colours are allowed in the depiction of the crest.
The ACIAR crest can be used:
- black against a white background
- white against a dark background
- green against a light background.
The ACIAR crest should not be altered in any way or used over an image.
See the Australian Government Branding Guidelines for more information on correct usage of the ACIAR crest.
ACIAR identifier
The ACIAR identifier consists of the ACIAR logo and the Australian aid logo. It should be used on all products made specifically for international audiences. The ACIAR identifier is provided in black, white and coloured. No other colours are allowed in the depiction of the ACIAR identifier.
The ACIAR identifier can be used:
- black against a light background
- white against a dark background
- in colour against a light background.
Branding projects and initiatives
On occasions when a logo is not used, a verbal or text based acknowledgment may be included. These include, media releases, interviews, conference presentations, online content, project promotions and social media channels. You can adapt any of the following four sentences for use in any communication product:
In [Financial Year], [Organisation] was supported by the Australian Centre for International Agricultural Research.
[Organisation] is supported by the Australian Centre for International Agricultural Research.
[Organisation] receives support from the Australian Centre for International Agricultural Research.
[Organisation] acknowledges the support of the Australian Centre for International Agricultural Research.
Disclaimer for reports and publications
For initiatives when ACIAR funds a project overseas which is implemented by partner via a contractual arrangement, use the following acknowledgement:
[project or initiative name] is supported by the Australian Centre for International Agricultural Research and implemented by [insert implementing partner].
Disclaimers for reports and publications, funded by ACIAR but not written by ACIAR (choose the most appropriate).
Disclaimer 1
This publication has been funded by the Australian Government through the Australian Centre for International Agricultural Research. The views expressed in this publication are the author’s alone and are not necessarily the views of the Australian Government.
Disclaimer 2
This publication has been funded by the Australian Government through the Australian Centre for International Agricultural Research. The views expressed in this publication are the author’s alone and are not necessarily the views of the Australian Government. The Australian Government neither endorses the views in this publication, nor vouches for the accuracy or completeness of the information contained within the publication. The Australian Government, its officers, employees and agents, accept no liability for any loss, damage or expense arising out of, or in connection with, any reliance on any omissions or inaccuracies in the material contained in this publication.
