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Global Programs

Demand led plant variety design for emerging markets in Africa

Project Code: FSC/2013/019
Research Program Manager: Ms. Mellissa Wood
Project Leader: Kaye Basford - University of Queensland
JUN 2014
DEC 2021
Project Status: Legally Committed/Active
Key partners
African Centre for Crop Improvement
Alliance for a Green Revolution in Africa
Association for Strengthening Agricultural Research in Eastern and Central Africa
Biosciences eastern and central Africa
Crawford Fund
Forum for Agricultural Research in Africa
International Livestock Research Institute
Pan Africa Bean Research Alliance
Regional Universities Forum for Capacity Building in Agriculture
Syngenta Foundation for Sustainable Agriculture (SFSA)
University of Nairobi
West Africa Centre for Crop Improvement (WACCI)
University of Ghanna
West and Central African Council for Agricultural Research and Development


This project is contributing to the transformation of African agriculture by enabling small-scale farmers to better participate in local and regional markets, by increasing the availability and adoption of high performing plant varieties that meet market demands.

Agriculture in Africa is moving from subsistence systems to more market-led systems, as small-scale producers generate surpluses of products to sell in local, regional and/or international markets.

Enabling small-scale producers to access the expanding local and regional markets within Africa is one of the critical challenges facing policy makers. 

Central to the transformation of agriculture in Africa is identifying market demand and developing products with suitable characteristics to meet market requirements.

Expected Project Outcomes

  • To enable plant breeders to develop more high performing varieties that meet customer requirements and market demand
  • To build capacity within plant breeding programs on demand-led plant variety design
  • To provide evidence to support the development of new policies investments in plant breeding that will generate more high performing varieties to meet emerging market demands, with emphasis on Africa.