Overview
This project aims to understand the disruptors and dynamics of agricultural production and its capacity in the province of Bali, within the context of the tourism and modern retail sectors being dominant and highly influential markets
Agriculture is both an important economic and social sector in Indonesia, comparable only with tourism. The rapid growth in tourism in Bali and its hunger for large quantities of safe, quality food created a critical mismatch with the capacity and capability of local agricultural production.
The importance and urgency to effectively manage the redevelopment of agribusiness and tourism in Bali generates a significant and timely opportunity to lay down the foundations for a redevelopment pathway that can enable the sustainable and resilient growth of the local agricultural sector.
By identifying the production needs and product specifications for the supply of local agricultural products for food service and tourism on the island of Bali, the project aims to determine the critical challenges and strategic leverage points that can address industry capacity and agricultural supply.