Overview
This project is increasing adoption of agricultural technologies and best practices in Battambang and Pailin provinces, Cambodia.
A farmer’s decision to adopt an agricultural technology or practice involves many technical, local, financial, contextual and personal factors.
Efforts to encourage adoption must prioritise perceptions of problems and solutions, including how farmers imagine solutions might be implemented and the actors they believe are involved. Such problem-solution pathways (PSPs) emphasise the everyday influences that ultimately determine adoption.
This way of understanding farmer decision-making is especially important in northwest Cambodia, where the problems of ongoing poverty and marginalisation remain significant impediments to more sustainable development. Cassava is Cambodia’s second most important crop, behind rice.
The region is in the midst of a cassava boom and possible bust. The project aims are two-fold: in a direct ‘applied’ sense, to enable and measure adoption of best practices by farmers in northwest Cambodia; in a more ‘academic’ sense, to test an approach to behaviour change that could fundamentally alter partnerships between poor, marginalised and female farmers with those who aim to improve their lives.