Overview
This project aimed to form a sophisticated understanding of the barriers to coconut replanting and develop potential solutions that overcome these barriers to the satisfaction of smallholders.
The focus of this project was the ‘human’ element. Through the use of a Science-Based Lean LaunchPad methodology pioneered by Stanford University and the American National Science Foundation (NSF), this project will form a sophisticated understanding of the barriers to replanting and develop potential solutions that overcome these barriers to the satisfaction of smallholders.
While growing the PIC coconut industry requires solving immense technical challenges (e.g. eradicating or reducing the impact of key pests, producing and distributing quality planting material, offsetting the effects of climate change), it also requires us to solve distinctly human and behavioural puzzles. Unless we have an understanding of what’s driving smallholder behaviour, and, critically, what’s preventing coconut replanting, the real-world impact of technical achievements will be dampened.
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