Overview
Information on the vanilla industry in the South Pacific has not been readily available, so this report was prepared to fill this information gap. Vanilla was noted as a promising crop for Tonga, being suitable for cultivation by smallholders and having a ready world market. The possibility of repeating this success with vanilla, or with other crops, in other countries is of interest. A key factor with respect to the continued success of vanilla is the future direction of the market. An analysis of the factors underpinning this market and their effects on future world price changes allows a judgement to be made about the potential for future profitable production increases in the South Pacific. This report also analyses the factors affecting the world market.