Overview
This project aimed to strengthen leadership, coordination and economic development of the temperate fruit industry in northern Vietnam through the formation and development of a professional and inclusive multi-stakeholder industry association.
This is a follow-on project based on the outcomes and impacts from project AGB/2012/060.
Together with important temperate fruit actors in Son La, the project team studied examples of existing associations in Vietnam and Australia and explored different governance structures, business models and communication mechanisms for an industry association to function and deliver benefit to its various stakeholders.
After conducting a rapid market appraisal of Hanoi market for processed products, the project team consulted key association stakeholders to prioritise market segments and conduct in-depth research on the more promising segments. Participatory assessment of market research results was followed by technical support (development of technological protocols) for local initiatives, and it involved various stakeholders in fruit processing industry, including local processors and retailers at end markets.
