Date released
05 June 2025

Regenerative agritourism combines agritourism (inviting visitors to farms) with the principles of regenerative agriculture, which aims to restore and enhance the health of ecosystems and soil. Under the banner of Regenerative Vanua, one ACIAR-supported project has been globally recognised for helping to build regenerative agritourism and gastronomy experiences in Vanuatu and across the Pacific region. 

These regenerative agritourism experiences tap into Vanuatu’s Indigenous culture to share farming and food production practices and the foods themselves, and also the spiritual connections and relationships local people have with their land. 

Regenerative Vanua is the standards holder and the verification organisation for the regenerative agritourism program. The Pacific Islands Forum is considering making a regionally endorsed initiative. 

The Vanua connection 

The word ‘Vanua’ means land, home or village, and it encompasses the connection between land, people and spirit. 

‘We offer a different kind of approach when it comes to agritourism,’ explained Mr Jerry Spooner, Executive Director of Regenerative Vanua.  

‘Visiting Vanuatu’s Indigenous farming communities is not a usual tourist experience. Regenerative Vanua sees the potential of our Vanuas not as tourism destinations but as educational and transformational experiences connecting visitors with regenerative knowledge systems in the Pacific.  

‘In this sense we are offering an alternative to tourism from a model that is a largely staged, commercialised, visitor-centred operation that encourages visitors to feel entitled over the hosts.’ 

An agritourism approach also strengthens and shares culture and traditional knowledge. Visitors feel privileged to be welcomed into their Vanuas, on the terms of local custodians.  

‘It’s also a way to restore pride and ownership of Indigenous food systems and food culture,’ said Mr Spooner.

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Group of people standing on a beach in front of a banner
Regenerative Vanua and events team at the Regenerative Agritourism Symposium in 2024, from left: Mr Jerry Spooner, Mr Morris Kaloran, Ms Laurana Rakau-Tokataake, Ms Kehana Andrew, Ms Jackie Potgieter, Ms Eva Addinsall, Dr Cherise Addinsall, Ms Votausi Mackenzie-Reur and Mr Leonid Vusilai.

Global recognition 

Regenerative Vanua built on the work of a 2-year ACIAR-supported project that helped local communities to take greater ownership over the management of their Vanuas. While that project ended in 2023, Regenerative Vanua went on to host the inaugural Global Regenerative Agritourism Symposium in June 2024, with support from the Vanuatu Government and ACIAR.  

This 5-day event brought together 200 experts from 12 Pacific island countries who are dedicated to traditional, regenerative and organic farming methods.  

Delegates visited Vanuas on several islands in Vanuatu to see firsthand how the agritourism project was supporting resilient and self-determined Vanuas to practise regenerative stewardship. They heard from Indigenous Ni-Vanuatu leaders, who play a critical role in conserving traditions, safeguarding plant varieties and promoting local food in agritourism experiences. This landmark event solidified Vanuatu’s global leadership of regenerative food systems.   

Australian filmmaker Mr Damon Gameau attended the symposium and community visits, which feature in his short film about the project, Regenerative Vanua

Thanks to this recognition, Regenerative Vanua has been nominated for the 2027 World Region of Gastronomy Award. This award is run by the International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT) to recognise the growing convergence of food, culture and tourism sectors and developments happening at a local level that could support regional development.  

Creating Regenerative Vanua 

ACIAR Research Program Manager for Livestock Systems Dr Anna Okello said the project that helped to establish Regenerative Vanua aimed to level the playing field for smallholder farmers.  

‘It was born out of a need to add value to non-commodity outputs like sustainable farming systems and agritourism in Vanuatu,’ said Dr Okello.  

‘Prior to COVID-19, about 50% of Vanuatu’s GDP came from tourism, so they wanted to enrich regenerative agriculture and sustainable tourism. 

Following the development of regenerative agritourism, ACIAR and key stakeholders recognised the need for a not-for-profit, third-party sustainable certification program and organisation, and that is how Regenerative Vanua evolved.

They developed the Regenerative Agritourism Pathway Recognition Program and standards to outline agricultural practices that are not harmful and will help improve soil, water, air and biodiversity. They also set agritourism practices that ensure the Vanua is not being depleted by overtourism, negative human impacts or impacts on food security. 

ACIAR offered technical and scientific support to the Indigenous communities, demonstrating how they can share nature and its resources equally, and ultimately pass the land in its purest form to future generations.    

‘Our focus isn’t and shouldn’t be about keeping our Vanuas beautiful for tourists. Our focus is on the stewardship of Vanuas for our own wellbeing and future generations,’ said Regenerative Vanua Operations Manager Ms Laurana Rakau-Tokataake.  

The aim is to share this stewardship and inspire positive behavioural change by inviting visitors as guests to enter Vanuas on terms that benefit everyone within the Vanua. 

The Regenerative Vanua Collective  

Following the success of Regenerative Vanua and its verification scheme, the Regenerative Vanua Collective was launched in October 2024.  

The collective is a collaboration of 6 different Vanuatu businesses and organisations that promote regenerative living to improve the health and wellbeing of locals. It supports programs and initiatives focused on regenerative agritourism, gastronomy and food systems, while respecting and promoting Indigenous knowledge systems. 

The collective was launched at Nambatri by the former Vanuatu Minister for Agriculture, Livestock, Forestry, Fisheries and Biosecurity Mr Xavier Harry and Australian High Commissioner to Vanuatu Mr Max Willis.  

Australian exchange 

Australia is also seeing benefits from the Regenerative Vanua initiative. 

ACIAR sponsored Ni-Vanuatu farmers involved in the Our Vanua Project and the Vanuatu Agritourism Association to travel to Australia and participate in a Farmer-to-Farmer Regenerative Stewardship Collective Exchange Program. 

Held in March 2025, the exchange took place at Five Sixty Farms – a regenerative organic agritourism and market garden business in the New South Wales Northern Rivers region. During their visit, the delegates connected with local regenerative producers, Bundjalung Traditional Owners and experts in agritourism, value-added production, nutrition and regenerative gastronomy. 

Together, they shared cultural insights and hands-on experiences in applying regenerative practices, exploring how agritourism can serve as a powerful tool for both business diversification and agricultural education.  

‘The Australian farmers hosting the exchange acknowledged they were on a regenerative journey that is largely inspired by Pacific agricultural systems,’ said Dr Cherise Addinsall from the Australian Centre for Pacific Islands Research at the University of the Sunshine Coast and leader of the original ACIAR-supported project. 

‘Pacific islanders have generational farming knowledge in resilient food systems, which our Australian farmers are applying to their farms to restore degraded soil and reduce external inputs. In exchange, the modern innovative techniques for improving production and nutritional content were shared from our Australian farmers.  

‘The exchange between our Ni-Vanuatu farmers and the hosts in Australia was so reciprocal and inspiring to witness.’  

ACIAR Project: ‘Development of a third party verified voluntary sustainable certification program for beef and other key commodities in Vanuatu’ (LS/2020/155